We have just returned from this year’s Glee. The garden and leisure industry’s most prominent trade show. It proved to be the most successful one ever in the company's history.
Branding
Firstly, we showcased our daring new branding. In purple and green, featuring silhouetted family members hard at work in the garden. The ‘love to grow’ strap line now accompanies the new logo design. Many of our customers stopped by to pick up the 2011 catalogue. They also complimented us on our new packaging designs. They enthused about the importance of appealing more directly to younger gardeners. And also commented on the need to enhance our reputation as the innovative company we have always been.
New Products
New products announced for 2011 created a real buzz throughout the event. Our new natural bamboo range was showcased at the new garden care products stand. It drew in lots of inquisitive visitors. Many of whom applauded our use of natural materials over excessive plastic and metallic structures. Look out for our Pergola, Decorative Arch, Pea & Bean and Sweet Pea Frames, Long and Round Fruit Cages and Tunnel Hoops available early next year. As well as completing our Victorian Bell Cloche range with the King Size Victorian Bell™ we also launched our brand new book, Down to Earth (by Madeleine Cardozo) which proved to be very popular, so much so that we discovered quite a few had mysteriously disappeared along the way! Our new point of display videos were a real hit – some of which can already be viewed on our YouTube channel. We’ll put up another blog post once the new Soft-Tie™, Potato Planters, Patio Planters™, Easy Tunnels™ videos become available. Trevor Pfeiffer (pictured) from Garden Trade News and Garden Radio was at the event, running through a few of this season’s best sellers. He chose to showcase our Vegetable Sack as it features in the GTN Bestsellers Garden Products Chart, and at one time it was the 14th most popular garden product! All in all a great few days – thanks to everyone who helped make Glee 2010 a rip roaring success!